Today marks one of the most underrated holidays of the year, National No Bra Day—which, yes, is a real thing. Although the origins of National No Bra Day are unclear – this event has been running since at least 2011, with the message of raising awareness on breast cancer which has plagued women for years on now.
A controversial event in the eyes of some people, National No Bra Day further aims to raise awareness of breast cancer during October. The event is used to pass a message for the importance of breast cancer screening, recognising the symptoms of breast cancer and regular self-examinations in the fight against breast cancer, by encouraging women to leave their bras at home on October 13th.
Using the hashtag #nobraday on social media and encouraging women to go braless for a 24-hour period on the 13th October, National No Bra Day aims to raise awareness of the importance of knowing how to carry out breast self-examinations, being able to recognise the symptoms of breast cancer and encouraging women to partake in regular breast cancer screening.
It’s also a day when people rally to raise the much-needed funds for breast cancer research. This day is celebrated without a bra because many women who have survived breast cancer can no longer go without wearing a bra because they need it to hold their prosthesis in place after undergoing surgery. This observance day sits almost square in the middle of Breast Cancer Awareness Month.
So on October 13th, remember to leave the lingerie at home, or take part in social media to help raise awareness for breast cancer research.