Listen to article
The month of July is here again and with it comes some huge excitement for many Nigerians especially among the youths in the country. This excitement is not for something patriotic happening in the country. No, it is neither for a new law or legislation that would favour Nigerians and make things better for the dilapidating country. This excitement is for the entertainment abomination called Big Brother Naija or better known as BBNaija which resumed the live airing of its sixth season on the 25th of July, 2021.
Many previous editions of the international show which was culled out of its predecessor, Big Brother America and Big Brother Africa had come and gone with winners and participants alike leaving the show with massive cash prizes, gifts and other consolatory prizes from the host of the show MNET Africa which handles the broadcasting rights of the show under its subsidiary MultiChoice which handles DSTV and GOTV. This year’s edition which has been tagged ‘Shine Your Eye’ would be featuring twenty housemates just like last year’s ‘Lockdown’ edition. The housing which is located in an anonymous, secure location in Lagos would accommodate the participants called the housemates for a period of ten weeks where they would be evicted weekly till a winner is announced in the final week. Winning the show is solely determined on the fanbase that each participant or housemate garners while in the house and anyone whose fanbase is ready to squander as much money as they can on voting would be sure to retain his or her position in the Big Brother’s house. The prize money equivalent is usually increased subsequently as each year goes by and this year’s prize money has been announced to be a whopping ninety million naira plus incentives which include a house, a car, endorsement deals. The winnings would also include prizes won from in-house games which when collated can see the winner walking away with up to a hundred million naira gift prize courtesy of the sponsors of the show.
The housemates are supervised by the voice of the ‘Big Brother’ who acts as judge, jury and executioner in the show. He reads out the rules, monitors the housemates, gives them directives and metes out punishments to them when in order.
When put like this, the show would be expected to be something educational or worthwhile but that is not the case. In real retrospect, all that is required to win this show is to be live with a bunch of fellow crazy, irresponsible people, do all sorts of immoral things, and you’re the winner. Next thing, you’re called a celebrity, winning big
advertisement contracts and becoming the face of multinational companies. If only there could be an educating version of this programme. If only they could house some intelligent people in like manner and make them compete for similar prizes. But, no. The newly revamped Nigerian entertainment industry does not encourage
sanity and to make things worse, the Nigerian society promotes evil over good, indecency over decency, immorality over morality and ungodliness over godliness.
The best in Mathematics, Science or Arts competitions in Nigeria will go home with either a carton of Cowbell milk or Indomie noodles, ridiculous stipends and laughable prizes. Yet these charlatans in BBNaija will earn millions for coming to suck breasts, speak thrashy, dirty languages, display nudity, and get under the sheets on international Television. And then rich individuals in Nigeria, Nigerian companies and other corporate
organisations will spend huge sums of money sponsoring a dirty show like Big Brother Naija and some other Beauty Pageants shows or Reality Television shows where they will enthrone satanic activities, display nudity, molest under-aged girls, and make them win on bottom power rather than on real beauty and brains. The saga involving Anambra State born Chidinma Okeke cannot be forgotten in a hurry.
How can Nigerian Youths rise up to be worthwhile in life when the National Broadcasting Corporation (NBC) and other regulatory agencies would not want to curtail or ban shows that encourage this kind of stupidity that distracts them completely? Nigeria is broke morally and financially, yet the sponsors of BBNaija are wasting millions of Naira on a highly immoral programme where nothing can be learnt from. It is nothing short of hypocrisy at its peak, a way to blind or subjugate the Nigerian youths from actually seeing what is wrong with the country all at the expense of some bribes which the sponsors of the show have given to the Nigerian Government to make them look the other way while they destroy the country and the Government uses this opportunity to secretly implement laws that would further sink the already destroyed country.
Nigerian youths have to put their foot down and condemn what is bad when they see it. BBNaija has nothing to bring to the table when it comes to National benefits or social upliftment. Supporting it would only do more harm than good to the country and to the youths in return.
AFRICA DAILY NEWS, NEW YORK