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One of the foremost financial instutions in Nigeria, Ecobank Nigeria has announced that they would be partnering in the reeling out of the Season 3 of Papa Benji, the comedy web series which it has been sponsoring in partnership with popular comedian and filmmaker, Bright Okpocha better known by his stage name Basketmouth.
The bank has also explained that its main aim in sponsoring the comedy is to promote the African entertainment industry.
‘Papa Banji’ is a popular free-to-watch comedy web series showing on YouTube and can be viewed across the globe.
Season 3 of ‘Papa Benji went live last Wednesday, months after seasons one and two premiered with positive reviews. Papa Benji also tells the story of a man, his family, customers, everyone and everything surrounding them and how it impacts society.
Its depiction of the life of an everyday Nigerian relies on the use of comedy to take one off the heat of daily hassles.
Babajide Sipe, Head Marketing and Corporate Communications at Ecobank Nigeria said the bank’s decision to bring ‘Papa Benji’ to the screen from inception is to take entertainment to a higher level.
He added that the show also “serves as a platform to showcase the bank’s ubiquitous digital payment platforms, providing people with entertainment whilst showing them how to bank hassle-free on their phones.
“This is banking at your fingertips which is endearing the Pan African bank to many Nigerians.”
The first season of the web series premiered with 13 episodes in December 2020.
It starred actors such as Bethel ‘Senator’ Njoku, Onyebuchi Ojieh, Nedu Wazobia, Jemima Osunde, Basketmouth, and a host of other comic stars.
The online comedy series follows the life of its eponymous character, Papa Benji, an industrious Igbo man who took a loan to start his pepper soup joint, which attends to many other interesting characters that come into the joint. The series also interjects conversations about current issues of social relevance in a relatable manner.